Analyzing the Propaganda and Misinformation in Yemeni Media


Keshif designed and developed a secure real-time media monitoring and analytics platform to track, diagnose, analyze, and respond to propaganda and misinformation content in Yemen.

Client
DT Global
Funder

US Department of State

Region

Middle East and North Africa

Year

2019 - 2021

Sectors
  • Democracy and Governance
  • Stabilization and Transition
  • Monitoring, Evaluation and Learning
Solutions
  • Surveys
  • Indicators
  • Knowledge Management

Impact

DT Global collects information from multiple streams of data including traditional media, social media, surveys, grantee performance, and qualitative interviews to build a baseline for thorough research and analysis on propaganda and misinformation in Yemen. Using various dashboarding solutions, DT Global analysts, government officials, media and journalists are able to identify dominant disinformation narratives, guide content curation to counter them, and measure the impact of outreach across local audiences.

50+

THEMATIC DASHBOARDS

15k+

MEDIA POSTS ANALYZED

130k+

SENTIMENTS COLLECTED

50

KEY THEMES TRACKED

Keshif’s interactive dashboards have been invaluable to our program and our donors, as they allow us to analyze in real-time the results of our surveys, media monitoring activities, and grantee performance. Keshif helps us quickly connect the dots between our program’s activities.... which we would not have detected using other platforms.”

H. Porter, Analyst, DT Global
Visual Data Analytics and Dashboarding

We created over 50 thematic and explorative dashboards to present key insights of 10 different data methodologies, and enabled in-depth analysis through authoring dashboards via easy drag and drop interfaces.

Data Strategy

We provided data science support in translating analysis goals and overall project objectives into effective data methodologies to perform media monitoring and social media tracking, conduct perception surveys, assess skills gaps of beneficiaries, evaluate performance of grantees, and convert qualitative information into qualitative data.

Data Collection

We designed, deployed and maintained data collection and management workflows using ONA Survey platform and Google Workspace to capture in-depth data over time, online and offline.

Data Preparation

We created data integration with ONA and Google Workspace survey tools to enable real-time display and analysis of data in dashboards. We also contributed with data quality assurance processes. We also created automation for data translations from English into Arabic and vice versa.

Web Design and Development

We developed a private portal to serve as a one-stop analytics platform for the project team with multiple sections, dashboards, and data resources, customized to align with DT Global branding.

Other Services

We provided capacity development to DT Global analysts and peer trainers on data collection, review, tagging, analysis, and reporting using Keshif's solutions.